Sancheong Medicinal Herb Festival

Festival Highlights
- Korea's representative medicinal herb festival
- 25th edition

This is Korea's representative medicinal herb festival, celebrating its 25th anniversary. Based on the herbal resources of the clean Jirisan region and the novel "Donguibogam," and making the most of history, culture, and natural conditions such as the creation of the nation's first Korean medicine themed tourist destination in 2001, this industrial festival promotes the excellence of Sancheong's medicinal herbs and links with wellness and anti-aging industries, which are of great interest to modern people.
Sancheong Traditional Herb Pharmacy Experience, My Body's Tonic Experience, and Wellness Health Tour are prepared for visitors to directly experience the excellent efficacy of Sancheong's herbs.
- Official Events: Opening Ceremony, Closing Ceremony - Thematic Events: Sancheong Hyeminsu, My Body's Tonic Experience, Anti-Aging Beauty Pavilion - Exhibition Events: (Permanent Exhibition) - Expo Theme Pavilion, Sancheong Korean Medicine Museum, Sancheong Medicinal Herb Pavilion / (Special Exhibition) - 2025 Sancheong Korean Medicine Museum Special Exhibition. Wellness Exhibition & Promotion Hall, Sancheong Literary Figures' Poetry & Painting Exhibition, Plant Garden Creation - Performance Events: Permanent Parade Theme Performance, Stage-specific Linked Performances - Experiential Events: Sancheong Culture Experience Zone, Family Healing Experience Zone, Nature-Friendly Experience Zone, Donguibogam Permanent Experience - Sales Events: Medicinal Herb Market, Agricultural & Specialty Product Sales Booths, Sancheong Craft Exhibition & Sales Booth, Sancheong Food Pavilion, Food Truck Zone - Academic Events: Hyangyakjipseongbang and Sinchanbyeogonbang Academic Conference
Donguibogamchon area (45-6 Donguibogam-ro 555beon-gil, Geumseo-myeon, Sancheong-gun, Gyeongsangnam-do)
Free (some paid)
October 2, 2026 ~ October 11, 2026
This is Korea's representative medicinal herb festival, celebrating its 25th anniversary. Based on the herbal resources of the clean Jirisan region and the novel "Donguibogam," and making the most of history, culture, and natural conditions such as the creation of the nation's first Korean medicine themed tourist destination in 2001, this industrial festival promotes the excellence of Sancheong's medicinal herbs and links with wellness and anti-aging industries, which are of great interest to modern people. Sancheong Traditional Herb Pharmacy Experience, My Body's Tonic Experience, and Wellness Health Tour are prepared for visitors to directly experience the excellent efficacy of Sancheong's herbs.
- Official Events: Opening Ceremony, Closing Ceremony - Thematic Events: Sancheong Hyeminsu, My Body's Tonic Experience, Anti-Aging Beauty Pavilion - Exhibition Events: (Permanent Exhibition) - Expo Theme Pavilion, Sancheong Korean Medicine Museum, Sancheong Medicinal Herb Pavilion / (Special Exhibition) - 2025 Sancheong Korean Medicine Museum Special Exhibition. Wellness Exhibition & Promotion Hall, Sancheong Literary Figures' Poetry & Painting Exhibition, Plant Garden Creation - Performance Events: Permanent Parade Theme Performance, Stage-specific Linked Performances - Experiential Events: Sancheong Culture Experience Zone, Family Healing Experience Zone, Nature-Friendly Experience Zone, Donguibogam Permanent Experience - Sales Events: Medicinal Herb Market, Agricultural & Specialty Product Sales Booths, Sancheong Craft Exhibition & Sales Booth, Sancheong Food Pavilion, Food Truck Zone - Academic Events: Hyangyakjipseongbang and Sinchanbyeogonbang Academic Conference
- Official Events: Opening Ceremony, Closing Ceremony - Thematic Events: Sancheong Hyeminsu, My Body's Tonic Experience, Anti-Aging Beauty Pavilion - Exhibition Events: (Permanent Exhibition) - Expo Theme Pavilion, Sancheong Korean Medicine Museum, Sancheong Medicinal Herb Pavilion / (Special Exhibition) - 2025 Sancheong Korean Medicine Museum Special Exhibition. Wellness Exhibition & Promotion Hall, Sancheong Literary Figures' Poetry & Painting Exhibition, Plant Garden Creation - Performance Events: Permanent Parade Theme Performance, Stage-specific Linked Performances - Experiential Events: Sancheong Culture Experience Zone, Family Healing Experience Zone, Nature-Friendly Experience Zone, Donguibogam Permanent Experience - Sales Events: Medicinal Herb Market, Agricultural & Specialty Product Sales Booths, Sancheong Craft Exhibition & Sales Booth, Sancheong Food Pavilion, Food Truck Zone - Academic Events: Hyangyakjipseongbang and Sinchanbyeogonbang Academic Conference
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