Donghaeng Festival

Festival Highlights
- Korea's largest sales promotion event

The Donghaeng Festival is Korea's largest sales promotion event for small and medium-sized enterprises (SMEs) and small business owners, aimed at boosting product consumption and revitalizing domestic demand. It connects online and offline distribution channels to offer various discounts and consumer experience programs, operating as a festival-type event that reflects seasonal themes and regional characteristics. It is promoted through collaboration among government, local authorities, related organizations, and private platforms. Its objective is to revitalize local commercial districts and spread a culture of shared consumption in daily life, alongside a shopping campaign targeting all citizens. Consumer participation is possible through various channels, including online malls, traditional markets, small and medium-sized stores, and public delivery apps.
1. Main Programs - Operation of Special Sales Exhibition for Small Business Products, Donghaeng Product Experience Zone, K-Heritage Product Sales Hall, Policy Promotion Hall, etc. 2. Ancillary Programs - Operation of Live Commerce, Consumer Events, Food Trucks, etc. 3. Win-Win Concert - (Date/Time) Apr 11-12, 18:00 / Jeonju Indoor Gymnasium - (Method) Admission tickets distributed upon authenticating a purchase receipt of 10,000 KRW or more at the excellent small business product sales exhibition at the opening venue.
April 11 (Sat), 13:00 ~ 21:00 *[Opening Ceremony] 18:00 April 12 (Sun), 11:00 ~ 21:00
Jeonju Indoor Gymnasium (Donghaeng Festival: National traditional markets, local commercial districts, and online platforms) Address: 308 Gwonsamdeuk-ro, Deokjin-gu, Jeonju-si, Jeonbuk Special Self-Governing Province Opening Ceremony: Jeonju Indoor Gymnasium / Donghaeng Festival: National traditional markets, local commercial districts, and online platforms
Free
The Donghaeng Festival is Korea's largest sales promotion event for small and medium-sized enterprises (SMEs) and small business owners, aimed at boosting product consumption and revitalizing domestic demand. It connects online and offline distribution channels to offer various discounts and consumer experience programs, operating as a festival-type event that reflects seasonal themes and regional characteristics. It is promoted through collaboration among government, local authorities, related organizations, and private platforms. Its objective is to revitalize local commercial districts and spread a culture of shared consumption in daily life, alongside a shopping campaign targeting all citizens. Consumer participation is possible through various channels, including online malls, traditional markets, small and medium-sized stores, and public delivery apps.
1. Main Programs - Operation of Special Sales Exhibition for Small Business Products, Donghaeng Product Experience Zone, K-Heritage Product Sales Hall, Policy Promotion Hall, etc. 2. Ancillary Programs - Operation of Live Commerce, Consumer Events, Food Trucks, etc. 3. Win-Win Concert - (Date/Time) Apr 11-12, 18:00 / Jeonju Indoor Gymnasium - (Method) Admission tickets distributed upon authenticating a purchase receipt of 10,000 KRW or more at the excellent small business product sales exhibition at the opening venue. 4. Opening Event Operating Hours - April 11 (Sat), 13:00 ~ 21:00 *[Opening Ceremony] 18:00 - April 12 (Sun), 11:00 ~ 21:00
1. Main Programs - Operation of Special Sales Exhibition for Small Business Products, Donghaeng Product Experience Zone, K-Heritage Product Sales Hall, Policy Promotion Hall, etc. 2. Ancillary Programs - Operation of Live Commerce, Consumer Events, Food Trucks, etc. 3. Win-Win Concert - (Date/Time) Apr 11-12, 18:00 / Jeonju Indoor Gymnasium - (Method) Admission tickets distributed upon authenticating a purchase receipt of 10,000 KRW or more at the excellent small business product sales exhibition at the opening venue. 4. Opening Event Operating Hours - April 11 (Sat), 13:00 ~ 21:00 *[Opening Ceremony] 18:00 - April 12 (Sun), 11:00 ~ 21:00
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