2026 Korea Grand Sale
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14, Myeongdong-gil, Jung-gu, Seoul (Myeongdong 2-ga)
Festival Highlights
- Shopping, Culture, and Tourism Festival for Foreigners
- Boosting Inbound Tourism in Winter
The 2026 Korea Grand Sale is a shopping, culture, and tourism festival for foreign visitors, integrating tourism and Hallyu. It is held to boost inbound tourism during the winter off-season. It offers a wide range of benefits for visiting Korea across various sectors such as airlines, accommodation, beauty, food and beverages, and entertainment. At the Myeongdong Welcome Center, visitors can enjoy tourism convenience services, shopping benefit information, and experiential events. It is a festival where you can experience Korean culture and charm, going beyond a simple discount event.
Main programs include experiential activities (Bojagi Bibimbap Making, Traditional Mother-of-Pearl Tray Making, Walking Architecture Tour, etc.). Side events and programs include a photo zone, play truck, and play lounge.
The main venue is Noonsquare 1F, and it will be held nationwide both online and offline. The address is 14, Myeongdong-gil, Jung-gu, Seoul (Myeongdong 2-ga).
Admission is free.
The "Korea Grand Sale" is a shopping, culture, and tourism festival for foreign visitors, integrating tourism and Hallyu (Korean Wave). It is held to boost inbound tourism during the winter off-season. In addition to shopping, it offers a wide range of benefits for visiting Korea across various sectors such as airlines, accommodation, beauty, food and beverages, and entertainment. At the Myeongdong Welcome Center, visitors can enjoy tourism convenience services, shopping benefit information, and experiential events. More details about the "Korea Grand Sale," which goes beyond a simple discount event to offer experiences of Korean culture and charm, can be found on the official website (https://en.koreagrandsale.co.kr/).
Main programs: Experiential programs (Bojagi Bibimbap Making, Traditional Mother-of-Pearl Tray Making, Walking Architecture Tour, etc.) Side events and programs: Photo Zone / Play Truck / Play Lounge, etc.
Main programs: Experiential programs (Bojagi Bibimbap Making, Traditional Mother-of-Pearl Tray Making, Walking Architecture Tour, etc.) Side events and programs: Photo Zone / Play Truck / Play Lounge, etc.
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